1. SharePoint Engine
The entire web site functionality was built on top of Microsoft SharePoint, enabling content managers to use a familiar interface to update site content. This single engine was then used for all Impellam brands to enable them to work in the same way everywhere.
2. White Labelling
On top of the SharePoint engine we added a suite of custom web parts which shared a core set of CSS classes, designed for maximum flexibility so that each brand could retain its own uniqure look and feel.
3. Individual Branding
For each brand we started with a base CSS file that contained everything we needed. We then changed the properties of each rule to enable the brand to stamp its identity on to the engine, without the loss of any functionality.